As you increase your presence on social media platforms, article directories, HubPages, Squidoo, YouTube, etc. you may be sending out mixed signals if your profile on all these different locations isn’t consistent with your website positioning — your brand.
In order to make sure that your internet presence is consistent across all of cyberspace, conduct an internet profile inventory every two months. (So you don’t forget about this activity, schedule it on your calendar.)
Here’s a checklist of some of the most important places that need to be reviewed:
- Twitter (if you’re not on Twitter and you have a business, you should be): Is your 160-character bio up-to-date? Is the one website URL you can include your most current URL? Is your photo the same as the photo you use on other social media platforms?
- Facebook (good idea if you have a business): Is your profile page consistent with any group or fan pages you’ve created on the site? Are all of these personal locations on Facebook consistent with your overall business brand?
- LinkedIn: Is your profile up-to-date? Have you joined groups that are good for your business brand?
- YouTube: Have you posted videos here that you’ve forgotten about? Are they still relevant? If not and they could turn people off from your business brand, consider removing these videos from the site.
- Article directories: You can change the author resource box on your posted articles if you’ve changed the focus of your business. Yes, the articles already being carried on other people’s sites will have the old author resource box. But at least anyone picking up your articles now will have the new author resource box.
- HubPages: Did you create a hubpage months ago and now your business has gone in a different direction? Check to see if your hubpage can be revised to be consistent with your new brand.
- Squidoo: Maybe you created a squidoo lens months ago and it is no longer relevant to what you’re doing. Can you revise it to bring it in line with your new direction?
- Google ID: Are you using your Google info link when you leave comments on other people’s blogs? Is your Google info still accurate or do you need to update it?
- Your own blogs: Is your info up-to-date? Anything new that would be a good idea to add?
- Photo sites: Is your information up-to-date on these sites? Are there photos that perhaps should be removed? Or maybe there are photos that should be added?
- Social bookmarking sites: If you use such sites as and , make sure your information is consistent with your website’s positioning of your business. Every footprint you leave in cyberspace has to be considered in connection with your internet marketing goals.
- Amazon: If you do book reviews, check your automatic signature to ensure that it works with your current business objectives. If you change your signature, Amazon will automatically change it on all the previous book reviews you’ve done.
- Membership sites, affinity group sites, alumni sites, any other sites where you’ve provided personal and business info in order to login: You never know where in cyberspace you may make a connection with someone. So make sure that you check even the “minor” sites on which you have a profile. You want to ensure that you have a consistent message in all these places.
Does this seem like a lot of work every two months? It may be. Yet almost all of the above provide you with FREE advertising/promotion opportunities. You want to make sure you’re getting the most bang for your buck.
Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an . If you liked this article, you’ll love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” – grab your report now from Article Source:
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