(PRWEB UK) 4 November 2011

Plumbworld is investing their time in new areas to fuel growth in the different sectors that the company competes in. Lawn Mowers Shop will offer a range of petrol, electric and cordless lawn mowers as well as an extensive safety and accessories range.

Scott Morris, E-Commerce Director of Plumbworld announced: ?Here at Plumbworld we know it’s essential to offer the best quality products for the customer in a way that is easily accessible. We have discovered based on intensive research, that our successful platform can be implemented to create new sites based on individual products that customers buy, for example lawn mowers and hedge trimmers.? Scott continued and said, ?With an intuitive marketing strategy, our team are able to compete at the highest level with our competitors and due to the domain name, probably cheaper as well?.

As well as their easy to navigate platform, Plumbworld have administered a comparison table on the menus; this allows consumers to see a full list of specifications on lawnmowers which will further aid them in making a correct purchase.

Anthony Langston, Website Administrator of Plumbworld added, ?Following on from what Scott said really, our marketing team and commercial team have a huge knowledge in the market in which we operate and that combined with our product sourcing capabilities means we are going through a fantastic transitional period even during this tough economic time. SEO on the site will begin immediately and we fully expect our search engine rankings to be strong over the next 12 months?.

With lawn mowers being an essential part in everyday gardening, it seems that the company have hit on a great idea to propel them even further forward so watch this space.

Lawnmower Shop is the sister company of the industry leading Plumbworld Empire. Plumbworld was an early pioneer of online trading, started by James and Anita Hickman in 1999 and was sold to the Grafton Group PLC in December 2006, Plumbworld now employ more than 50 people in their purpose built warehouse and offices and boast an astonishing 49 websites selling everything from tools and bathrooms to heated towel rails and multifuel stoves. The business has a turnover in excess of ?18 million and is growing at more than 20% year on year.

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